To most people, being more effective in business means being more successful. Write down the ways you might measure that success–sales revenues, net income, number of new clients, annual growth rate. Then choose the goals you’d like to achieve.

To reach those goals, the experts believe it takes a mindset and an approach that you need to apply consistently. Here are the key ingredients of such an approach:

1. Start with the end in mind. Know what your goal is in every effort you undertake. Then keep that goal at the front of your thought from the very beginning.

2. Stay one step ahead. Some people call this being proactive. Just think of it as taking action. Successful people act more than they react.

3. First things first. You know the things that are of most value to you. Focus on those ahead of everything else.

4. Understand the client. It’s more important for you to understand the needs of the people you’re serving than for them to understand all the great things you do.

5. Seek synergy. Don’t hesitate to engage strategic partners who bring something to the table you don’t offer. When it’s appropriate, two heads definitely are better than one.

6. Success should always be mutual. Deliver great benefits to your clients and great benefits will come to you. That’s the real meaning of win-win: constantly seeking mutual benefit in all your business interactions. It’s an approach that’s very appealing to prospects and clients.

7. Stay fresh. You don’t want to get stale, so self-renewal is important. Pursue programs and activities that keep you fresh mentally, physically, socially (or emotionally) and spiritually. These four areas of our lives are equally important.

8. Watch your time. We all know time management is key. Books have been written on how to better manage your time, but here are four easy ways to get more efficient right now:
• Write a to-do list. It can be on your computer, in an app or, old school, on a piece of paper. And it’s critical to using your time well.
• Be real. Realistically estimate the amount of time a task will take. Everyone tends to underestimate. This is sometimes by a lot.
• Keep organized. Don’t waste time looking for things. Know where they are. Scan business cards into your computer. Keep all passwords in their own little address book. Back up computer files daily.
• Get the tech advantage. You don’t have to go for every new gadget. But if a piece of technology lets you get things done during waiting or down times, it makes sense to use it.
Start putting some of these tips to work right away. They can represent big changes in your approach and attitude. But the more you do them, the easier they become…. Enjoy a great month!

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